You’ve created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective subject lines get your emails opened. So how can you write effective subject lines? Why “Attention-Grabbing” Subject Lines Fail Recently, email marketing software provider MailChimp published research that…

You’ve created an email list because you want to communicate with your customers. For that to happen, your subscribers must open your emails. Effective subject lines get your emails opened. So how can you write effective subject lines? Why “Attention-Grabbing” Subject Lines Fail Recently, email marketing software provider MailChimp published research that…